Simplifying Search Technology (Part 2)

www.firstingoogle.com
The number of occurrences of the words in a web page is referred as keyword density. Once this information is collected, the search engine will ensure that the information delivered is of the highest quality. The way that a search engine validates quality of the web page would depend on the domain where it belongs to and the kind of information it deals with. Then, the popularity of a web page is measured by the number of references that it has from the other web pages across the World Wide Web. So a web page on human anatomy that is mentioned on a BBC website means that its authenticity is solid.